This beer seltzer makes no sense but you should probably try it anyway
Leinenkugel has unveiled a new “trio of beers with a splash of seltzer”
Ok folks, brace yourself for more hard seltzer news. This time it’s about beer. But seltzer. Except it’s beer.
The Jacob Leinenkugel Brewing Company, based in Wisconsin, has launched Leinenkugel's Spritzen. It’s a new “trio of beers with a splash of seltzer”.
Wait so it’s bubbly beer? Or beery fizzy water? Yeah, we’re confused too.
The company says: “Spritzen features a crisp and effervescent beer-forward taste with the clean finish and subtle fruit flavors of a seltzer.” Ah right, so that totally clears it up then. 🤔
Whatever it is, the drink comes in three varieties: Grapefruit, Raspberry Lemon and Pineapple Strawberry. The miscellaneous bevvy comes in at 93 calories, which is lower than most hard seltzers out there.
"There are plenty of beers on the market and a variety of seltzers entering the category, but nobody is offering the best of both worlds except us," said Katie Leinenkugel, Leinenkugel's Brand Strategy and Engagement Lead, and sixth-generation family member. "Spritzen is the refreshing intersection between beer's timeless taste and the modern rise of seltzers. We know that drinkers enjoy seltzer's better-for-you qualities but miss the taste of beer, and Spritzen is the perfect option to fill that need."
"The Jacob Leinenkugel Brewing Company has been brewing for 153 years and has never brewed anything like Spritzen," said Dick Leinenkugel, president of the Jacob Leinenkugel Brewing Company and fifth-generation family member. "Leinenkugel's has always prided itself on pairing German tradition with American innovation, and Spritzen is a fine example of that. For those who love our Shandies, these beers are direct descendants with a lighter, and even more refreshing spin."