This is why Budweiser won't be advertising at this year's Super Bowl
Their absence is all for a good cause
For Super Bowl fans, the commercials are almost as important as the game itself. According to viewing figures by Fortune, almost 100,000,000 viewers tuned in to watch the game in 2019, and the ad space for the half-time show cost millions of dollars for just 30 seconds of space.
Naturally, with viewing figures like that, big companies are happy to pay the premium for prime-time advertising chances, however, one of the regular fixtures Budweiser have other plans for this years' event.
According to a statement sent into Mashed, the 'king of beers' is going to forgo any advertising space during the game for the first time in 37 years, instead choosing to allocate their media funding to promoting awareness of the COVID-19 vaccine and eduction during 2021, as this is a more important use of their budget.
They also plan to donate part of the money usually set aside for Super Bowl commercials to the ad council and COVID Collaboratives' Vaccine Education Initiative, to promote vaccination across the USA.
This isn't the first time Budweiser have used their brand to promote social awareness, with past advertising campaigns around women's rights and other hot social topics.
Apparently, other companies are now looking to follow suit. According to CNBC, Coca-Cola and Pepsi both plan on abstaining from advertising. Clearly, even big companies have realised the importance of promoting non-branded messages this year, in the hope that we can slowly get back to normal life.