Tofurky launches a plant-based burger
The company claims the product is more sustainable than competitors
In case you’ve somehow missed it, the plant-based burger scene is really heating up. We’ve already got Impossible burger, Beyond Meat patties, Kellogg’s Incogmeato, and a whole bunch of other meat-free companies vying for your cash.
Now Tofurky is getting in on the vegan action, with the launch of its own “beef” burger.
Tofurky is actually an old hand on the meatless circuit; the company turns 40 this year.
Their new faux beef product is two patties made from a combo of soy protein, vegetable protein and wheat gluten, which is lightly seasoned with salt, onion, garlic and black pepper.
It’s on sale at Target stores for $5.99.
The company claims the burger is more sustainable.
In a statement Tofurkey said: “The burger’s soy base claims a more sustainable footprint (given the ability to use all parts of the bean) when compared to pea protein, found in competitive products. Its two-patty packs will use sturdy, recyclable cartons that tout 23 percent less paperboard material, and inner packaging has 69 percent less plastic film waste than others in the space.”
Jaime Athos, president and CEO of Tofurky, said: “I can’t wait for Target shoppers to try our new Plant-Based Burger. We are very happy with the final recipe and beef-style texture. Many flexitarians resolve to go completely plant-based for the month of January, so we wanted to provide a new burger option now, ahead of summer grilling, that is affordable, delicious, and accessible.”