'Top secret' Doritos flavour mysteriously appears on Aussie supermarket shelves
Test Flavour 855 is part of a new competition open to Australian and New Zealand residents with the chance to win $10,000.
A mystery new Doritos flavour has appeared on supermarket shelves in Australia and New Zealand as part of a competition dubbed the 'Bold Flavour Experiment' to guess this new flavour with stakes of $10,000 on the line for one correct guesser.
When the flavour first hit supermarket shelves during this past week, there was no information about it online and the URL to enter into the competition led to a dead-end as the promotion doesn't start until May 25, 2021. However, the site did go live over the weekend just prior to the publication of this article, although little further information is provided.
It's not the first time Doritos has tried such a promotion, as it previously ran a similar experiment in the US more than half a decade ago as part of the Doritos Jacked line of flavours, although only one mystery flavour is on offer this time Down Under.
The competition runs from next Tuesday until the July 19, but is only open to Australian and New Zealand residents.