TOWIE star Gemma Collins launches sparkly gin liqueur, because... 2020

Gemma Collins has appeared on a variety of reality shows throughout the years including 'The Only Way is Essex', 'Celebrity Big Brother' and ITV's 'Dancing on Ice'. However, as the entertainment industry finds itself in a bit of a pickle because of you-know-what these days, Ms Collins has kept busy doing what most celebrities are doing these days: produce their own booze.

Collins teamed up with Zymurgorium, a Brewing Emporium operating out of Irlam in the Greater Manchester area, to produce her own 'glittery' gin liqueur, called the Flagingo Gemma Collins. The Flagingo, which launched yesterday (23 November), is a lime and kiwi-flavoured gin liqueur made with juniper and forest fruits.

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Collins said this is a "bold and sparkly gin liqueur worthy of any diva. I really like the fact they are a family-run business and were able to capture my vision and run with it". Her words were echoed by Aaron Drake, owner and founder of Zymurgorium, who added that "Gemma was a great fit for the Flagingo brand and we’re really pleased to have teamed up with her on this new gin liqueur and to have created a product that will really stand out on the shelves".

Coming in at 20% ABV, a 500ml bottle of Flagingo Gemma Collins will set you back £20 (US$27) and it can be purchased from Master of Malt, Amber Taverns, B&M, Studio, Prezzybox and the online Zymurgorium shop.