- Uncle Ben's rice products

Uncle Ben's logo to 'evolve'

Uncle Ben's rice products are to rebrand as a result of the Black Lives Matter movement

22w ago

8.1K

Mars, the company which owns Uncle Ben's rice, has said it will 'evolve' its 'visual brand'. This follows very quickly from the news that Aunt Jemima's syrups and pancake mix will go through a rebrand.

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In a statement, Mars said that 'now is the right time' to change the Uncle Ben's brand. It does not yet know the changes it will make, or when it will happen, but all possibilities are on the table.

In a press release, Mars stated, “Racism has no place in society. We stand in solidarity with the Black community, our associates, and our partners in the fight for social justice. We know to make the systemic change needed, it’s going to take a collective effort from all of us — individuals, communities and organizations of all sizes around the world.”

The Uncle Ben's logo hasn't changed much over the years.

The Uncle Ben's logo hasn't changed much over the years.

The 'Uncle Ben' character is depicted as an older African-American man wearing a bowtie, and references a black male rice farmer known by the same name. The character was apparently modelled on a man named Frank Brown that worked as a chef and waiter in Chicago.

The name 'Uncle Ben' was first used in 1946. In 1971, the image was removed from packaging, before coming back again in 1983.

I understand that many companies want to make a statement to show support to the Black Lives Matter movement (and other causes) and to hopefully help direct change in the world. Do you guys think that the removal of these characters is the right response to show equality and respond to racism?

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Comments (8)

  • As I posted on the Aunt Jemima news... "This is a good time for people to educate themselves. While some might not see it as initially racist, that doesn't mean it isn't. And a bunch of white people saying, 'this isn't racist' doesn't really count for much. I initially looked at the Uncle Ben's one and couldn't see why it was racist. So I did some research. I've just learned that in the US South, the words 'aunt' and 'uncle' were used by white Americans when referring to black people because they refused to call them 'Mr' or 'Mrs'. If you are a black person, and you're out shopping, and constantly have to see these references to a past when black people were seen as inferior, that's going to hurt. If a simple rebrand can make the products more inclusive and get rid of racial stereotypes, surely that's a good thing for everyone 😊."

      5 months ago
    • Have to disagree! I have a friend who is black who buys a Uncle Bens and has never made a connection and she isn’t bothered by it at all.

      Also History is important, it makes us who we are today and it needs to be acknowledged. It will go on and on and...

      Read more
        5 months ago
    • The key word is...were. I don’t believe that in 2020 they still believe so. A small percentage maybe but not every one does. It’s exaggerated in my view. I never downgraded any body and never will.

        5 months ago
  • Total nonsense

      5 months ago
  • I would love to have one ap that I can go to that hasn't become political. Is it too much to ask?

      5 months ago
  • I think it’s absurd. All lives matter! Too many people and businesses jumping on the bandwagon at the moment

      5 months ago
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