- cr: MorningStar

Vegan wursts are coming — just in time for BBQ season

For the “most meat-like experience yet”

Clare Wiley posted in Vegan
1y ago

Incogmeato (which might actually be the best ever name for meatless meat) is going to be adding a new product to the line.

Plant-based alternatives to bratwurst and Italian sausage are coming our way this spring, with BBQ season just around the corner.

Incogmeato, which launched last year, is part of Kellogg’s MorningStar Farms brand.

The new meat-free sausages are made from entirely plant-based protein, with non-GMO soy.

Supposedly the new “next-generation” wurst “looks, cooks and tastes just like meat”.

Sara Young, general manager, plant-based proteins at Kellogg Company, said: “Our great-tasting ready-to-cook Incogmeato line-up offers the most meat-like experience yet.”

“Our burger patties, original bratwurst and Italian sausage are the first of many new plant-based foods coming this year from Incogmeato so that people who are looking to sneak more plants on their plate can do so deliciously.”

They’ll be on sale from March in the fresh meat section at various retailers, include Meijer, Albertsons and Safeway.

According to CNBC, Young said: “If you think about it, seasonally, $800 million of meat are consumed in the weeks leading up to the Fourth of July, so just in time for consumers to have family barbecues and parties, this offers a ‘flexitarian’ a way to serve and cook a full portfolio of plant-based offerings for their family.”

Impossible Foods recently announced the launch of a plant-based pork product. Pork is the third-most eaten meat in the US, coming behind chicken and beef.

Meat-eaters: would you consider trying a vegan wurst?

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Comments (3)

  • Why is do non meat eaters dress up plant based food as meat?? Remember the good old 'nut cutlets', anyone? Can anyone enlighten me?

      1 year ago
  • So many amazing brands are entering this market now. Will make the switch easier for many meat eaters.

      1 year ago
  • I guarantee you it's nothing but starch. We got a shit ton of this in China, branded as so-called "Taiwanese sausage".

      1 year ago