Vegans miss milk chocolate the most
Veganuary survey reveals huge demand to ‘veganise’ popular sweet treats
When people think about going vegan, the popular belief is the thing they’d miss the most is cheese.
However, according to a survey by Veganuary – a global organisation encouraging people to go vegan in January – it is vegan versions of milk chocolate treats that vegans crave the most.
Given a choice of eight options, including cheesy snacks and chocolatey treats, and asked which ones they’d most like to veganise, 28% of respondents chose Cadbury’s Dairy Milk, followed by 14% of people choosing a Mars Bar, and 12% picking Chocolate Hobnobs.
The highest-rated cheesy item was Walker’s cheese and onion crisps with 10% of the votes, followed by cottage cheese at 9%. Babybel came last with 7% of votes.
Holding up the middle slots were pancakes (which there are lots of delicious vegan recipes out there for) and tzatziki, with 9% of the vote each.
“These results should be a stark wake-up call to companies like Cadbury’s Mars and McVities which are missing out on a huge potential market of sweet-toothed vegans,” says Toni Vernelli, head of communications at Veganuary. “With so many dairy-free milks, creams and spreads available, making vegan versions of their bestselling chocolate treats should be easy as pie.
“Dozens of major brands – including Richmond, Walls, Hellman’s, Magnum and Applewood – have released vegan versions of their bestselling products to enormous success. It’s time for major chocolate and biscuit companies to join the plant-based party.”