What's the best beer name you've seen?
What's better than a catchy name to sell your beer?
In the past few years, we've had a craft beer boom. At some point, drinking big brand beer became a thing of the past. Beer lovers started paying more attention to their drinks, and we've had a flourishing of small breweries. Although this might have been a niche trend for a select few at the start, it's now possible to find a huge selection of craft beers – even in your local supermarket. In such a competitive segment, finding a catchy name to stand out is hugely important. Looking at the shelves, a nice design and a great name are the best ways to grab attention.
I'm not a big alcohol consumer. I mostly drink when I'm at the pub, and hardly ever at home. Ask me what is my favourite beer, and I will reply Guinness without hesitating.
Nevertheless I've also been tempted by the marketing strategies of some of the craft breweries out there. My last purchase was a beer called "Soft Porn" .
The can has a simple design, black background and a pink comfy couch on the front. I've spotted it while waiting for my take-away hamburger in my favourite pub.
I smiled reading the name, then I saw it was a Stout and needless to say I bought it. I still haven't drunk it yet. Anyway there's a wide selection of craft beers on the market, and there are a lot with funny names, so here is my question: