- Screenshots from White Claw's Twitter video.

White Claw listened to their consumers and gave them what they wanted

They really did...

32w ago

1.7K

America's number 1 selling hard Seltzer White Claw released 3 new flavours to form their new flavour collection No. 2. The three flavours - Tangerine, Watermelon and Lemon will join one of the best selling flavours Mango and form a new variety pack which is available at retailers.

The President of White Claw Seltzer Works said "In the last year, tens and thousands of eager and passionate consumers took to social media requesting new flavors- and we listened.". I love when companies listen to their consumers and create products based on what they want.

I am sure that these flavours will be loved by their consumers. As I have learnt from business school studies, if you want loyal consumers you give them what they want. I reckon this is why White Claw is the number 1 selling hard seltzer in the market. This leaves me to ask you a question?

Should companies listen and give their consumers what they want?

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