Why do we drink Red Bull?
It's probably all in the mind
Let's face it, I've never known anybody who actually likes Red Bull. I drink it and since over 7.5 billion cans were sold last year alone I'm assuming a lot of other people drink it, but no one seems who actually like the taste. So why do we drink it?
Photo by Douglas Bagg on Unsplash
One of my best friends works in marketing and communication and he's always maintained that communication is science. It shares more with math than it does with writing poems or photography. The idea is that whenever you're trying to promote anything, ideas or products, if you strike the right chord and touch the right button, everything else is a natural, and inevitable, consequence.
Red Bull spends billions in direct and indirect marketing, sponsorship and advertising. The company reinvests abnormal chunks of its impressive cash flow doing things that other companies don't do. Red Bull is a content creator, production company, football club(s) and F1 team(s) owner, sporting event manager that also happens to make energy drinks.
Photo by Kevin Lehtla on Unsplash
Many people love to hate the company and the drink but Red Bull, just like Tesla, Apple, Netflix, Amazon and other similar brands, should be used for business and marketing case studies at universities.
I always try to use my own pictures and videos for my content but that's not always possible so when I can't do that, I use copyright free images or press pictures. These aren't always easy to find, depending on the brand/subject I'm talking about, but when it comes to Red Bull, unsurprisingly, I'm spoilt for choice. It's the same with Formula 1 because while the FIA and most F1 teams are notoriously strict when it comes to official photographs use, Red Bull are quite happy to share them.
Photo by Jp Valery on Unsplash
At the end of the day I guess people drink it mostly because they know it's available. The name is thrown under our nose so many times that we eventually end up drinking one. At this point, I should probably come up with a snappy punchline to conclude this post but I can't think of any. I might need an energy drink.