Win a year's supply of Coors, oh and a Pontiac Firebird
But only if you can find where they've hidden the keys.
I am a huge fan of the '77 Firebird. I have been since as a child my Dad sat me down to watch the legendary film Smokey and the Bandit. So when I caught wind of this, my ears were burning!
No word on the condition of spec of the car, just that it's worth about $26,000. Which isn't a lot for a Firebird of this generation. At all. Hmmmm.
Coors is giving people the chance to win a 1977 Pontiac Firebird and a one-year's supply of Coors Banquet, their premium lager. Set out as a scavenger hunt, the competition sees entrants solving a series of trivia clues to unlock the location of a QR code. Snap a selfie at the QR code for the next set of clues. A total of five steps separate one lucky entrant from a 455cui V8 and enough beer to sink a battleship.
Coors banquet beer was highly sought after in the 70s courtesy of it being unavailable for sale east of Oklahoma. That and its lack of additives and preservatives meant that Coors had the potential for spoiling in a week if it were not kept cold throughout its transportation and in storage at its destination. All in, this made it a highly prized beer 'East of Texas' and explains the 28-hour deadline in Smokey and the Bandit.
The first step of the hunt seems to have finished, no word who, if anyone has won the Firebird. Technically the hunt finished on Sunday, but there's no word on who won just yet. So is there still a classic Pontiac hidden somewhere in Colorado? There's only one way to find out, I've got a long way to go and a short time to get there...
Do I really want a Coors Banquet now? Yes. Am I a sucker for marketing ploys? Also yes.