Wine suppliers see record sales amid national lockdown
We were told to stock up on essentials so, naturally, we bought booze!
The latest advice on COVID-19 is go home and stay home. Many flouted this and took to any open space to enjoy the spring weather. Alongside that, with the government recommending, but not forcing, bars to close, they stayed open and enjoyed an uncharacteristically busy few weeks.
Those of us with any sense headed the advice and stayed home, but not before a trip to the supermarket to stock up on essentials. And by essentials, we mean wine!
Social media has been full of people leaving supermarkets with armfuls of toilet paper and pasta, but have you visited the booze aisles recently? Our guess is that people are hiding their booze under the panic purchases!
The shelves are sparse, across the board. Spirits seem to have faired better, but if you are in the market for your favourite beer or wine, prepare to compromise as there is a good chance its space on the shelf will be empty.
It's not just supermarkets either. Independent wine retailer, Naked Wines, has had to suspend new orders due to the volume of shipments they are now dealing with.
The company have assured this is a temporary measure, while they safely manage the orders they have, stating, “We know it's important to keep the wine flowing at a time when we probably need it more than ever. So we'll continue to deliver wine as long as it is safe for you and everyone we employ.”
Majestic Wine have been experiencing such high demand that their website is struggling to keep up. They, too, have had to suspend trading to manage.
Our collective need to be tipsy in these difficult times is not the only reason suppliers can't keep up. Some have taken the noble decision to switch from production of their regular tipple to mass production of hand sanitiser gel, which was one of the first thing to sell out.
The changes in direction come as demand for effective hand wash soars.