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    - Love Island star Tommy Fury is the face of the Meat Patch.

    Would this 'Meat Patch' help you give up meat?

    Giving up meat isn't easy but what do you think of this solution?

    38w ago

    4.5K

    There is a huge movement to go meat free right now. You can't fail to have noticed the uprising of vegetarian restaurants and the ever expanding 'free from' section in the supermarket. You might chose to be veg/vegan for personal reasons, you may do it to reduce the impact you have on the environment, or you may be more interested in animal welfare.

    All perfectly valid reasons and reasons more and more people are changing their dietary habits. That's not to say its easy, though, and if you're doing it for any reason other than not liking the taste, there is a good chance you'll struggle.

    Of course there are the 'fake meat' offerings, like the impossible burger but there are plenty of meat eaters who will tell you they just don't hit the spot and a study of 2000 adults found that giving up meat was equally, if not more difficult to give up than addictive substances, like booze or cigarettes. If only there was something to stem the craving during the transition period. Well, now there is!

    Professors at Oxford University have teamed up with the guys at Strong Roots to develop a 'Meat Patch'. While patches for other things work by releasing chemicals through the skin to stem the cravings, you wont be receiving a direct hit of steak through the day. This is a more low tech solution.

    The idea is that you wear the patch and, as you're satiating with your newfound plant-based favourite, you rub the patch and it releases a bacon smell to trick your brain into thinking you're eating meat.

    If you've ever encountered a teen magazine, there will have been pages advertising perfumes that you can, literally, scratch and sniff. Well this is basically that!

    So, it seems that you're need for meat is all in the head!

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    Comments (28)

    • I don’t think there’s enough no’s in the world to describe how much I mean no.

        8 months ago
    • Unfortunately no love meat to much 🤘

        8 months ago
    • Nope I'm good. Lol

        8 months ago
    • I didn't need a patch. Knowing how much animal cruelty and nature destruction and climate change is being caused by consuming it, I stopped eating animals 20 years ago

        8 months ago
    • I agree that the need for meat is only in our heads. It's a matter of taste that is hard to give up. But I'm against statements like "plant-based meat"--it is meat or not. If one decides not to eat meat no need meat substitute then. It's just a need for proteins.

        8 months ago
      • I think it’s not worth being against a phrase, in all honesty. If that’s how they brand it to give people an alternative then I’m ok with it, regardless of how oddly counterintuitive the name i

          8 months ago
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