Would you buy almost-expired veg for half off?
Saving money and the planet: it's a win-win
Food waste is a pretty epic problem. In fact, American families spend $1,500 a year on wasted food. And it costs the grocery store industry billions.
So now one grocery store chain is doing its part to tackle food waste by offering cut-price groceries that are near their ‘best by’ dates.
At a handful of Meijer stores in the Detroit area, you can now pick up produce, meat, seafood, deli, and baked goods for up to 50% off.
The midwestern store teamed up with the Canadian app Flashfood to offer the deal, so you can log on, and pay for your budget groceries and then pick them up in store.
It’s totally safe to eat the soon-to-be-expired food, it just doesn’t keep as long as the other super fresh stuff in your trolley. It’s obviously cheaper, plus you’re doing your bit for the environment: win-win.
Don Sanderson, Group Vice President of Fresh for Meijer, said: “Food is at the core of what we do, and we are constantly looking at ways to minimize in-store waste because it’s the right thing to do for our communities and our customers. We are excited to work with Flashfood and learn how much food can be spared from landfills.”
“Bringing the Metro Detroit community the ability to buy such great food at huge discounts while reducing food waste is exciting,” Josh Domingues, Founder and CEO of Flashfood. Meijer is a well-respected market leader focusing on innovation and it’s evident through our partnership. Both teams are thrilled about the impact we’re bringing to market in this pilot.”
“Reducing food waste is an important goal at Meijer,” said Erik Petrovskis, Director of Environmental Compliance and Sustainability for Meijer. “There are creative solutions throughout a food’s life cycle that can reduce landfill use and production of greenhouse gases, and I’m pleased we’re looking at another in-store option that benefits our customers.”
What do you think? Would you buy cheap groceries that were nearing their expiration date in order to help tackle food waste?