- Reducing landfill use and greenhouse gas production

Would you buy almost-expired veg for half off?

Saving money and the planet: it's a win-win

48w ago

5.5K

Food waste is a pretty epic problem. In fact, American families spend $1,500 a year on wasted food. And it costs the grocery store industry billions.

So now one grocery store chain is doing its part to tackle food waste by offering cut-price groceries that are near their ‘best by’ dates.

At a handful of Meijer stores in the Detroit area, you can now pick up produce, meat, seafood, deli, and baked goods for up to 50% off.

The midwestern store teamed up with the Canadian app Flashfood to offer the deal, so you can log on, and pay for your budget groceries and then pick them up in store.

It’s totally safe to eat the soon-to-be-expired food, it just doesn’t keep as long as the other super fresh stuff in your trolley. It’s obviously cheaper, plus you’re doing your bit for the environment: win-win.

Don Sanderson, Group Vice President of Fresh for Meijer, said: “Food is at the core of what we do, and we are constantly looking at ways to minimize in-store waste because it’s the right thing to do for our communities and our customers. We are excited to work with Flashfood and learn how much food can be spared from landfills.”

“Bringing the Metro Detroit community the ability to buy such great food at huge discounts while reducing food waste is exciting,” Josh Domingues, Founder and CEO of Flashfood. Meijer is a well-respected market leader focusing on innovation and it’s evident through our partnership. Both teams are thrilled about the impact we’re bringing to market in this pilot.”

“Reducing food waste is an important goal at Meijer,” said Erik Petrovskis, Director of Environmental Compliance and Sustainability for Meijer. “There are creative solutions throughout a food’s life cycle that can reduce landfill use and production of greenhouse gases, and I’m pleased we’re looking at another in-store option that benefits our customers.”

What do you think? Would you buy cheap groceries that were nearing their expiration date in order to help tackle food waste?

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Comments (10)

  • I sometimes do grocery shopping before the school collection, just to get cheap vegetables that I’m gonna cool that evening. It’s cheap and it incentivises actually cooking!

      11 months ago
  • We have a ‘scratch and dent’ bin for our organic produce at our local co-op, stuff sells for .99/# and the money goes to a charitable cause each month, bruised, blemished, who cares, still edible!

      11 months ago
  • What a noble job! We shouldn't discard food like the second it gets expired. From experience, it stays good at least for a while.

      11 months ago
  • When it comes to fresh produce in our house roughly 1/3 of our stock is almost always "almost-expired" at any given point so I'd gladly take advantage of this. Come to think of it, this would be extremely beneficial for loads of applications where the produce isn't required for "plating" or some other charismatic aspect of the dish. These fruits and veggies could be re-purposed for roasting, broth/stock, purees, fresh juice, marinades, and any number of fermentation applications!

      11 months ago
  • Nearly always buy fruit and veg that way,use it almost immediately or freeze it for later.you get so much for so little,what's not to love?

      10 months ago
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