You asked for it: White Claw are dropping three new flavors
They're the first new flavors in 16 months and come in response to people nagging on social media, basically
If there’s one thing you can rely on FoodTribe for, it’s bringing you the latest hard seltzer news - live, as it happens. Because yes, there is literally that much news about hard seltz.
So, this just in: White Claw is launching brand new flavors for the first time in more than 16 months.
In response to what the company has called “immense” consumer demand, the undisputed king of hard seltz is unleashing three new flavors of boozy bubbles.
They are 🥁🥁🥁: tangerine, watermelon and lemon. These new varieties join White Claw’s existing flavors, which include the best-selling mango, and they’re available in an all-new 12-pack Variety Pack.
"Since our launch in 2016, we have only launched six flavors – it takes time to perfect a liquid worthy to bear the White Claw name," said Phil Rosse, the President of White Claw Seltzer Works. "In the last year, tens and thousands of eager and passionate consumers took to social media requesting new flavors- and we listened."
Just imagine the Insta stories, people.
Each new flavor has the clean, crisp taste of seltzer water with a hint of fruit flavor that White Claw has made its name with. With 100 calories and 2 grams of sugar per 12 fl. oz. serving, and 5 percent ALC/VOL, the drink is made using a blend of seltzer water, a gluten-free alcohol base and fruit flavoring.
Already on the market are the Black Cherry, Ruby Grapefruit, Natural Lime, Raspberry, Mango flavors, as well as the Pure Hard Seltzer.